How the alcoholic beverages group Pernod Ricard offers a non-alcoholic solution in response to Dry January and new lifestyles? “Without alcohol, the party is better.” We've all heard this phrase, but perhaps fewer of us have believed it.And yet, sobriety is on everyone’s lips, not only for discussions about energy consumption and climate change but …

Alexandre Cattier (Cellar Master at Cattier Champagne House) shares his strategy and vision on the success of Armand de Brignac Champagne Entrepreneurship is often said to be an adventure! But for every success story, how many failures are there? For every great story that starts in a garage, how many projects are abandoned? The reality …

Luxury Brands: What is the Impact of the War in Ukraine on this Sector? Eric Briones (Darkplanneur) shares his insights on the impact of the Ukrainian conflict on the luxury industry. This has been a recurring theme in the world of communication and in our podcasts for several months. A subject that often finds itself …

Fragrances in the Era of Naturality  What brand strategy for fragrances?We hear a lot about organic products, naturality, clean beauty, committed, responsible, ethical brands. Buzzwords that sometimes risk becoming empty. They have flooded marketing studies and pushed fragrance brands to place them at the heart of their strategy. Especially as consumers, guided by influencers or …

What is the Luxury Brands' Strategy to Enter the Metaverse? Is the metaverse a goldmine for luxury brands? The metaverse—it’s the buzzword. It has been on the lips of all luxury houses and brands for months. With the announcement of Meta and the declaration that metaverses represent the future of the Internet, hardly a week …

Let’s talk brand strategy for responsible luxury with Manuel Mallen, founder of the eco-responsible jewelry house COURBET. Times are changing. It has taken a long time, but mentalities are gradually evolving. Climate change, ecological challenges, and ethical issues are now at the heart of debates and concerns for the French population. More than ever, consumers …

Temporary Crisis or True Threat to Their Survival? What is the future for DNVBs? Are they in danger?This is the topic of today’s episode!You are listening to the seventeenth episode of *The Expert’s Eye*, a podcast produced and hosted by the Dix-sept Paris Agency. To discuss this, I have the pleasure of welcoming two experts …

What Influencer Strategy to Adopt on TikTok in 2023? Listen to the Episode The fascinating world of social media is constantly evolving, and over the past few years, a new platform has emerged as a game-changer: TikTok. Like all successful platforms, amidst millions of users, a small minority stands out and gains a massive following. …