How to Create the Future Beauty Brand of the Gulf
At Dix Sept Paris, we help visionary founders create beauty brands in the Gulf — blending Parisian creative excellence with the cultural richness of the Middle East.
From Dubai to Riyadh, a new generation of entrepreneurs is shaping what modern beauty means: authentic, inclusive, and deeply connected to heritage.
We believe that the future of beauty in the Gulf will be built at the intersection of identity, innovation, and artistry.
Courtesy of Kayali
1. The Rise of the Gulf in the Global Beauty Map
Across the Gulf region, the beauty industry is no longer defined by imported icons — it is being rewritten by a new generation of regional founders.
Supported by Vision 2030, cultural investment, and a young, digital-native audience, Saudi Arabia and the UAE have become fertile ground for creativity.
Analysts forecast that the Middle East beauty market will exceed $60 billion by 2025 (Beauty Matter), driven by a growing appetite for brands that express local identity through refined storytelling and sustainable innovation.
Clean skincare formulated for desert climates, perfumes rooted in tradition, and refillable makeup collections all embody a movement where tradition meets modern luxury.
As Vogue Business recently observed, “Middle Eastern labels like Asteri, Peacefull, and Amouage are setting a new global standard for beauty inspired by heritage.”
These success stories prove that to create a beauty brand in the Gulf, one must balance authenticity with international ambition.
2. Designing a Beauty Brand with Cultural Depth
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The most powerful brands emerging from the Gulf share one common trait — they tell a story that feels personal, not commercial.
At Dix Sept Paris, our mission is to craft those narratives with purpose and precision.When we build a beauty brand for the Gulf market, our process starts with three essential questions:
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What emotion do you want to awaken?
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What cultural truth will you celebrate?
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How will your brand leave a legacy beyond aesthetics?
Each project we lead becomes a dialogue — between past and future, craft and technology, Paris and Riyadh.
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Courtesy of Asteria
Courtesy of Asteria
3. The Strategic Foundations of a Future Gulf Beauty Brand
To create beauty brands that thrive in the Gulf, we build from a strong strategic and artistic foundation.
Our creative framework is structured around four pillars:
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Purpose & Positioning – A clear, meaningful reason to exist, rooted in regional culture.
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Narrative Architecture – A story that bridges local heritage with global aspiration.
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Sensorial Identity – Visual, tactile, and olfactory codes inspired by the Gulf’s landscapes and materials.
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Responsible Creativity – Sustainable production methods aligned with international best practices.
This is how modern Gulf beauty maisons will stand out — not just through products, but through emotion and experience.
4. A Global Vision for Local Excellence
With creative teams in Paris, New York, and Dubai, Dix Sept Paris partners with founders, investors, and creative entrepreneurs to design beauty brands that carry cultural truth and global appeal.
From strategic storytelling to visual identity, we accompany brands from conception to international launch — ensuring every project reflects both the elegance of Paris and the energy of the Gulf.
Courtesy of Kayali
Courtesy of Mariam EM
5. The Next Decade of Beauty Brands Belongs to the Gulf
The Gulf beauty market is not merely expanding — it is redefining the world’s understanding of luxury and identity.
A new generation of founders is crafting brands that are sustainable, spiritual, and proudly regional.
At Dix Sept Paris, we stand at the crossroads of heritage and innovation, helping visionary leaders create beauty brands in the Gulf that will inspire the next decade of global beauty.