What are the challenges of advertising in 2023?

The economic crisis, trust issues, environmental challenges, and everyone’s role in addressing them; the liberation of women’s voices; our relationship to work and, more importantly, to working hours; and the impact of technology on our lifestyles, to name a few, are all topics that permeate society as a whole.

These societal debates, fears, and shared aspirations will shape tomorrow’s world and influence the communication sector. In 2023, the challenges awaiting us are numerous. The time has come to address them.

How should we react?

This is the topic of today’s episode: “The Multiple Challenges of Advertising in 2023.”
You’re listening to the twenty-first episode of “The Expert’s Eye.” A podcast produced and hosted by the agency Dix-Sept Paris.

We are delighted to welcome one of the most prominent figures in the world of communication in France. An entrepreneur, a committed woman, president of BETC agency, and its co-founder, Mercedes Erra.

ABOUT MERCEDES ERRA

Mercedes Erra is the Founder of BETC, the leading French advertising agency. She is also Executive President of Havas Worldwide.

A graduate of HEC and the Sorbonne, she specializes in building and managing major brands. She has been instrumental in critical strategic shifts for the brands she has worked with.

On a personal level, Mercedes is involved in numerous causes supporting women, youth, human rights, and innovation. She co-founded the Women’s Forum for the Economy and Society, the Elle Foundation, the Global Summit of Women, and the Innovation 2030 Commission. She also serves as Co-President of the French Committee of Human Rights Watch. Since 2016, she has led the strategic committee’s prefiguration mission for the communication sector, where she is Vice President.

Additionally, Mercedes Erra was appointed Chair of the Board of Directors of the Museum of Immigration History in January 2010 and later Chair of the Board of the Palais de la Porte Dorée in 2012. She is Vice Chair of the French National Commission for UNESCO, a Board Member of the Collège de France Foundation, the France Télévisions Foundation, and a member of Roche Bobois’s Supervisory Board. Lastly, she has been named to the SNCF Board of Directors.

Mercedes Erra is an Officer of the Legion of Honour, an Officer of the National Order of Merit, and a Commander of the Order of Arts and Letters. She is also the mother of five boys.

ACKNOWLEDGMENTS

A big thank you to Mercedes Erra for this episode: “What are the challenges of advertising in 2023?”

Production: Dix Sept Paris
Guest: Mercedes Erra
Journalist: Bastien Joseph
Producer: Wilfried Klucsar
Production Coordinator: Elise Rey
Consultant to Mercedes Erra: Jeanne Libfeld-Jegou