“Beauty isn’t about perfection — it’s about emotion, confidence, and freedom.”

— Violette Serrat, founder of VIOLETTE_FR

Recorded live from Le Bon Marché in Paris, this new episode of Visionary Minds invites you into the world of Violette Serrat, founder of VIOLETTE_FR and one of the most influential creative voices shaping modern beauty.

In this conversation with host Wilfried — produced by Dix Sept Paris, a communication agency specialized in luxury and beauty — Violette shares how she built her own modern maison: a beauty brand that celebrates individuality, imperfection, and authenticity.

From her early years as a makeup artist in Paris to becoming Global Beauty Director at Estée Lauder and launching her own brand in New York, Violette opens up about entrepreneurship, resilience, and what it truly means to create beauty with soul.

• The spark that started it all: how a photo shoot inspired Violette to lock herself in her apartment for a week and write the 84-page VIOLETTE_FR brand book.

• Resilience in action: launching her brand while becoming a mother — and surviving a pandemic at the same time.

• “You Were Born Perfect”: why Violette believes beauty should celebrate who we are, not what we need to fix.

• From Paris to New York: how living in the U.S. changed her perspective on French beauty.

• The art of building a Modern Maison: redefining luxury with craftsmanship, inclusivity, and purpose.

• Creative leadership: how she balances instinct, artistry, and business — and why humility remains key.

“I believe you were born perfect. You don’t need fixing.”

You Were Born Perfect: Violette Serrat’s Philosophy of Real Beauty is an episode of the podcast Visionary Minds, produced by Dix Sept Paris, a creative communication agency specialised in the worlds of luxury and beauty.

We support Maisons and brands in shaping their narrative, defining their strategic positioning, and creating content with strong emotional value.

Through Visionary Minds, we open a space for listening and reflection — dedicated to those who are redefining the codes of modern luxury, creativity, and beauty.

In this episode, Violette Serrat, founder of VIOLETTE_FR, shares her vision of a beauty that is free, sincere, and deeply emotional — one that celebrates imperfection and places authenticity at the very heart of creation.

Visionary Minds is a podcast by Dix Sept Paris, a communication agency specialized in luxury and beauty.

Each episode builds a bridge between Paris and the U.S., giving voice to founders, creatives, and visionaries who are shaping culture and redefining what it means to create with purpose.

Because it reveals what few leaders dare to share:

• • The behind-the-scenes of major strategic decisions in the world of luxury,

  • The lessons drawn from twenty-five years of international leadership,

  • And an inspiring vision for the future of Maisons — balancing heritage and modernity.