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Tribunes, interviews. Retrouvez les points de vues de nos experts Dix Sept Paris.

Stratégies des marques de luxe en 2025 : Vers un retour au Luxe véritable

Apple Vision Pro et les marques de Luxe : 7 idées pour s’en saisir

TikTok : Le Virage Impératif pour le Luxe en 2024

Instagram vs TikTok : la rivalité qui cache une belle complémentarité

Quelle stratégie de content pour Instagram à l’heure de TikTok ?

Quelle stratégie de brand content sur TikTok en 2023 ?

Retrouvez-nous sur Instagram

* Boss Alive *
Our brand new campaign @Boss Aliv * Boss Alive *
Our brand new campaign @Boss Alive starring @emmaroberts is live!

Thank you to the amazing team
Client : @boss & @cotyinc
Creative Director : @liam_mc_gowan
Art director : @maud_vvv
Account Director : @wilfriedk
Account Manager : @matisbenedetto
Project manager : @eliserey_
TV Producer : @mathilde.garbe
Strategic Planner : Vanessa Cots
Photographer : @matthewbrookesphoto

Production : @cadencefilms 
Stylist : @seantspellman
Post-Production : @nightshiftparis
* Boss The Scent *
Our brand new campaign @Boss * Boss The Scent *
Our brand new campaign @Boss The Scent Magnetic starring @jacobelordi and @lauraharrier is live!

Thank you to the amazing team
Agency : @dixseptparis
Client : @boss & @cotyinc
Creative Director : @liam_mc_gowan
Art director : @the_constanza
Account Director : @wilfriedk
Account Manager : @matisbenedetto
TV Producer : @mathilde.garbe
Strategic Planner : Vanessa Cots
Photographer : @matthewbrookesphoto

Stylist : @seantspellman
Post-Production : @nightshiftparis
Production : @cadencefilms

Film : 
Director : @santiagosierrasoler Production : @cadencefilms
EP : @romainnougaret @caroleguenebeaud
Post-Production : @nightshiftparis
Mix : @benzeneparis
Account Manager : Jeanne Nègre
Post-Production Supervisor : Dorothée Brondes, @beatrix_cousin , Paul Créhange
Editor : @walter_mauriot
* BOSS * Because connecting with someone is the mo * BOSS *
Because connecting with someone is the most intense and unexpected journey we can possibly live.

Because love is beyond sense/rationale or prediction and defies any plan or calculation.

This adrenaline in our daily life that makes us feel more alive.
It's a pure adventure and we can feel it.

Digital content for @boss The Scent Magnetic with @jacobelordi and @lauraharrier 

Thank you to our amazing team
Agency : @dixseptparis
Client : @boss & @cotyinc
Creative Director : @liam_mc_gowan
Art director : @the_constanza
Account Director : @wilfriedk
Account Manager : @matisbenedetto
TV Producer : @mathilde.garbe
Strategic Planner : Vanessa Cots
Photographer : @charlottenavio

Stylist : @seantspellman
Post-Production : @nightshiftparis
Production : @cadencefilms
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