Travel, travel: a new world to conquer for tourism players. What is the future of tourism for Club Med? The tourism industry, like all others, is facing numerous upheavals. On one hand, the pandemic and lockdowns have sparked a desire for freedom, wide-open spaces, and discovery. On the other hand, environmental concerns, desires for simplicity, …
The Agency Awards Council gathers to celebrate the best communication agencies of 2022. DIX SEPT PARIS, BRAND CONTENT AGENCY OF THE YEAR 2022 This year, Dix Sept Paris is proud to win the Brand Content Agency of the Year 2022 award! This award recognizes the quality of our recent communication campaigns (cf: Chloé Parfums, Boss Parfums, Eau Thermale …
Luxury, once synonymous with exclusivity, refinement, and discretion, is in crisis. Luxury brands have succumbed to the temptation of mass production, offering lower-cost products that dilute their value and identity. This relentless pursuit of growth has weakened the very essence of luxury, leading to a profound rethinking of the sector. In 2025, it is time …
In a world where technology and luxury increasingly intersect to deliver unique and memorable experiences, the launch of Apple’s new Vision Pro headset promises to redefine the interactions between luxury brands and their customers. This innovative device opens up a multitude of possibilities, allowing brands to immerse consumers in previously unimaginable universes. From advanced personalization …
In the age of TikTok, luxury brands can no longer afford to operate without direction. With over a billion users, TikTok is no longer just a trendy platform; it is becoming the main stage where the future of luxury is being shaped. In 2024, innovation on TikTok is not optional but an absolute necessity. An …
Petit Bateau (Groupe Rocher) trusts the agency Dix Sept Paris for the launch of its new eau de parfum named “Eau de Petit Bateau”. The agency developed the creative concept, storytelling, creative packshot, digital content strategy, as well as the brand content for this international campaign. These creations can be found in stores and across …
LISTEN TO THE EPISODE → Telmont: An Activist and Uncompromising Champagne House.
What could the world of communication look like in the era of artificial intelligence? Credit: @Artdir.ai Artificial Intelligence. It’s the topic everyone is talking about in 2023. Touted as a revolution whose full implications are yet to be understood, AI fascinates, intrigues, and, though not yet central to our existence, is already at the heart …
Can brands still take their time? In 2023, more than ever, everything moves incredibly fast: information, ideas, trends. It’s the reign of instant gratification. This obviously has consequences for consumers, who are more demanding, impatient, and volatile. But it also affects brands, which must constantly multiply their efforts, be more reactive, creative, available, and inspiring, …
Instagram VS TikTok: Two opposing networks or complementary ones? According to a study, in 2022, TikTok was used by 22 million French people. Every day, more than 9 million users log in to the app in France. Thus, it becomes difficult for brands to ignore the platform in their communication strategies. Primarily because, in an …