The GCC perfume market was worth $3.2 billion in 2025 and is expected to reach $5 billion by 2034, with Saudi Arabia in the lead, according to IMARC Group. The region also sends its taste abroad: UAE perfume exports have grown almost sevenfold in a decade, placing the country among the world’s ten largest exporters, …
Saudi Arabia has already won the argument about scale. Knight Frank expects the Kingdom’s quality hotel supply to grow by 18% by 2027, with luxury and upscale rooms making up 76% of the total by 2030. A large share of that growth carries a lifestyle signature: at IHG, luxury and lifestyle hotels now represent nearly …
Cindy Gallop has spent more than three decades challenging the advertising industry, questioning power structures and pushing uncomfortable conversations into the mainstream. In this episode of Visionary Minds, she joins Wilfried Klucsar to explore a deceptively simple question: who shapes what we desire? From advertising and popular culture to pornography, social media, algorithms and AI, …
When I told people around me that I was going to interview Gilda Perez-Alvarado, CEO of Orient Express, almost everyone reacted in the same way: “Orient Express? Amazing.” What struck me was that most of them had never travelled on it. And yet the name already meant something to them. Elegance, mystery, adventure, Agatha Christie, …