In a world where technology and luxury increasingly intersect to deliver unique and memorable experiences, the launch of Apple’s new Vision Pro headset promises to redefine the interactions between luxury brands and their customers. This innovative device opens up a multitude of possibilities, allowing brands to immerse consumers in previously unimaginable universes. From advanced personalization …
In the age of TikTok, luxury brands can no longer afford to operate without direction. With over a billion users, TikTok is no longer just a trendy platform; it is becoming the main stage where the future of luxury is being shaped. In 2024, innovation on TikTok is not optional but an absolute necessity. An …
Petit Bateau (Groupe Rocher) trusts the agency Dix Sept Paris for the launch of its new eau de parfum named “Eau de Petit Bateau”. The agency developed the creative concept, storytelling, creative packshot, digital content strategy, as well as the brand content for this international campaign. These creations can be found in stores and across …
LISTEN TO THE EPISODE → Telmont: An Activist and Uncompromising Champagne House.
What could the world of communication look like in the era of artificial intelligence? Credit: @Artdir.ai Artificial Intelligence. It’s the topic everyone is talking about in 2023. Touted as a revolution whose full implications are yet to be understood, AI fascinates, intrigues, and, though not yet central to our existence, is already at the heart …
Can brands still take their time? In 2023, more than ever, everything moves incredibly fast: information, ideas, trends. It’s the reign of instant gratification. This obviously has consequences for consumers, who are more demanding, impatient, and volatile. But it also affects brands, which must constantly multiply their efforts, be more reactive, creative, available, and inspiring, …
Instagram VS TikTok: Two opposing networks or complementary ones? According to a study, in 2022, TikTok was used by 22 million French people. Every day, more than 9 million users log in to the app in France. Thus, it becomes difficult for brands to ignore the platform in their communication strategies. Primarily because, in an …
Two new appointments in the agency's consulting and production teams. Dix Sept Paris strengthens its consulting and production teams by welcoming two new collaborators: Morgane Landrieu as Account Manager, and Elise Rey as Project Manager. Morgane Landrieu – Account Manager An expert in consulting and luxury communication strategies, Morgane Landrieu joins Dix Sept Paris to …
A new TikTok offer dedicated to luxury brands has been born at Dix Sept Paris. Dix Sept Paris launches a new offer for luxury brands: “TikTok creative lab” The agency Dix Sept Paris unveils TikTok Creative lab. A bespoke creative hub dedicated to supporting luxury brands looking to reach and engage Gen Z on TikTok. …
What is the future of fashion? Fashion facing its responsibilities. According to a study by IFM x Première Vision conducted in 2022, 65% of French people had purchased an eco-responsible fashion item in the past 12 months. And the main reason cited by those who did not is the lack of information. The desire for …