Instagram VS TikTok: Two opposing networks or complementary ones? According to a study, in 2022, TikTok was used by 22 million French people. Every day, more than 9 million users log in to the app in France. Thus, it becomes difficult for brands to ignore the platform in their communication strategies. Primarily because, in an …

Can the Standardization of Social Media Accelerate Their Decline? Do you know BeReal? It’s THE social network that has been trending in recent months. The concept is simple: every day, at a random time, the user receives a push notification from the app. From that moment, they have 3 minutes to take a photo. This …

What brand content strategy should you adopt on TikTok? TikTok or the challenge of deconstructed advertising for luxury brands. The word “deconstruct” is trendy. Revived by a generation that refuses to endure the world as it is… but instead, aims to reinvent it. We've seen it attached to various words and concepts. Some are resistant …