At Dix Sept Paris, we help visionary founders create beauty brands in the Gulf — blending Parisian creative excellence with the cultural richness of the Middle East. From Dubai to Riyadh, a new generation of entrepreneurs is shaping what modern beauty means: authentic, inclusive, and deeply connected to heritage. We believe that the future of …
What does it take to keep a 100-year-old brand at the cutting edge of culture?In this episode of Visionary Minds, Wilfried sits down with Trisha Ayyagari, Global Brand President of Maybelline New York, for a conversation about resilience, reinvention, and the future of beauty. From its roots in New York City to its presence in over 120 countries, …
5 Shows Every Global CMO Should Stream What are the 5 best luxury and marketing podcast in 2025? They say the cobbler’s children go unshod — so before we send you sprinting toward everyone else’s playlists, let’s slip on our own best pair and introduce ourselves properly. In a saturated world of think pieces, trend …
What are the top 5 creative Agencies New York City? But first, why do you need the top luxury and creative agency in New York City for 2025? Because competition is fiercer than ever, and only bold, innovative strategies will set your luxury brand apart. According to the latest “Luxury 2024: Rerouting the Future 2.0” report by …
The Agency Awards Council gathers to celebrate the best communication agencies of 2022. DIX SEPT PARIS, BRAND CONTENT AGENCY OF THE YEAR 2022 This year, Dix Sept Paris is proud to win the Brand Content Agency of the Year 2022 award! This award recognizes the quality of our recent communication campaigns (cf: Chloé Parfums, Boss Parfums, Eau Thermale …
Petit Bateau (Groupe Rocher) trusts the agency Dix Sept Paris for the launch of its new eau de parfum named “Eau de Petit Bateau”. The agency developed the creative concept, storytelling, creative packshot, digital content strategy, as well as the brand content for this international campaign. These creations can be found in stores and across …
Two new appointments in the agency's consulting and production teams. Dix Sept Paris strengthens its consulting and production teams by welcoming two new collaborators: Morgane Landrieu as Account Manager, and Elise Rey as Project Manager. Morgane Landrieu – Account Manager An expert in consulting and luxury communication strategies, Morgane Landrieu joins Dix Sept Paris to …
A new TikTok offer dedicated to luxury brands has been born at Dix Sept Paris. Dix Sept Paris launches a new offer for luxury brands: “TikTok creative lab” The agency Dix Sept Paris unveils TikTok Creative lab. A bespoke creative hub dedicated to supporting luxury brands looking to reach and engage Gen Z on TikTok. …
TikTok has undoubtedly become a major asset in the storytelling and brand content strategy of luxury brands, with its immersive format and lighthearted tone. New creative opportunities open up for them, complementing traditional social and digital campaigns while maintaining a high standard for content quality. The social media teams at Dix Sept Paris present the …