Saudi luxury brand creation Saudi Arabia is entering a defining moment as the Kingdom undergoes an unprecedented cultural and creative transformation. Driven by Vision 2030, Saudi Arabia is no longer only a global consumer of luxury — it is becoming a powerful originator of new luxury identities, aesthetics, and cultural narratives. From NEOM to AlUla …
In a landscape where clean luxury beauty increasingly shape the future of the industry, conversations with pioneers become essential. This new Carte Blanche episode of Visionary Minds, produced by Dix Sept Paris, offers rare clean luxury beauty insights and invites one of the most influential figures — Tata Harper — to share her perspective in complete freedom. With no script and …
The UAE has become one of the most dynamic beauty markets in the world — a region where innovation meets cultural heritage, and where new brands can scale faster than almost anywhere else.In this rapidly evolving ecosystem, founders and investors increasingly seek global partners capable of shaping brands with depth, identity, and long-term desirability. This …
If there is one story that perfectly illustrates how intuition, community, and culture can shape a global beauty phenomenon, it’s the journey of Marianna Hewitt, co-founder of Summer Fridays.In this interview Marianna Hewitt Summer Fridays, recorded live from Los Angeles, we explore the “aha moment” that sparked the brand, the rise of the iconic Jet …
“Beauty isn’t about perfection — it’s about emotion, confidence, and freedom.”— Violette Serrat, founder of VIOLETTE_FR Recorded live from Le Bon Marché in Paris, this new episode of Visionary Minds invites you into the world of Violette Serrat, founder of VIOLETTE_FR and one of the most influential creative voices shaping modern beauty. In this conversation with host …
At Dix Sept Paris, we help visionary founders create beauty brands in the Gulf — blending Parisian creative excellence with the cultural richness of the Middle East. From Dubai to Riyadh, a new generation of entrepreneurs is shaping what modern beauty means: authentic, inclusive, and deeply connected to heritage. We believe that the future of …
What does it take to keep a 100-year-old brand at the cutting edge of culture?In this episode of Visionary Minds, Wilfried sits down with Trisha Ayyagari, Global Brand President of Maybelline New York, for a conversation about resilience, reinvention, and the future of beauty. From its roots in New York City to its presence in over 120 countries, …
In this episode of Visionary Minds, we sit down with Aila Morin, Chief Marketing Officer of MERIT Beauty, the minimalist beauty brand that has taken the U.S. by storm — and is now expanding worldwide. Together, we dive deep into brand building, creative strategy, and international expansion, exploring what it takes for a digital-native beauty …
How to Build a Luxury Brand Community: From 0 to 1.2M Followers?What does it really take to build a community that sticks — not just follows? In this powerful first Carte Blanche of the summer, Sophie Blowfield, former brand and social strategist at Charlotte Tilbury, Hourglass, Alo Yoga and more, reveals the mindset behind scaling …
What are the 5 best luxury creative Agencies in Dubaï? Let’s take a step back. Why would your luxury brand need a top-tier agency in Dubai in 2025? What are the 5 best luxury and creative agencies in Dubaï?Because the UAE is no longer just a destination; it's a global hub for high-net-worth individuals, concept retail, …