What are the 5 best luxury creative Agencies in Dubaï? Let’s take a step back. Why would your luxury brand need a top-tier agency in Dubai in 2026? What are the 5 best luxury and creative agencies in Dubaï?Because the UAE is no longer just a destination; it’s a global hub for high-net-worth individuals, concept retail, …
Posts by Wilfried Klucsar
5 Shows Every Global CMO Should Stream What are the 5 best luxury and marketing podcast in 2026? They say the cobbler’s children go unshod — so before we send you sprinting toward everyone else’s playlists, let’s slip on our own best pair and introduce ourselves properly. In a saturated world of think pieces, trend …
What are the top 5 creative Agencies in India? Why is India the place to build your luxury brand in 2025?Because India is no longer an emerging market—it's a rapidly ascending power in the global luxury, fashion, and beauty industries. With a rising population of ultra-high-net-worth individuals, tech-savvy millennials, and Gen Z consumers hungry for …
What does it really take to build a community that sticks — not just follows? In this powerful first Carte Blanche of the summer, Sophie Blowfield, former brand and social strategist at Charlotte Tilbury, Hourglass, Alo Yoga and more, reveals the mindset behind scaling meaningful communities — and why the number of followers isn’t the …
In a world where diversity budgets are shrinking, inclusive language is under attack, and political pressure is rising — can brands still afford to stand by their values? In this exclusive episode, we sit down with Angela Guy, former Chief Diversity, Equity & Inclusion Officer at L’Oréal North America, and current global advisor for the …
The observation: a ‘cult brand’ in search of a second winde Nike, the world’s leading sportswear brand, appears to be struggling to recapture the momentum that once fueled its success. After a stagnant performance in 2024—where apparel sales reached $13 billion with no growth—many are pointing to a lack of major innovations as the …
Are you looking for the best french luxury communication agency in 2026? If so, you’ll find in this guide a selection of the most innovative and influential french-based agencies, each renowned for crafting exceptional brand stories and unforgettable luxury experiences. A best French agency in luxury communication is defined not only by the trust it earns …
Travel, travel: a new world to conquer for tourism players. What is the future of tourism for Club Med? The tourism industry, like all others, is facing numerous upheavals. On one hand, the pandemic and lockdowns have sparked a desire for freedom, wide-open spaces, and discovery. On the other hand, environmental concerns, desires for simplicity, …
The Agency Awards Council gathers to celebrate the best communication agencies of 2022. DIX SEPT PARIS, BRAND CONTENT AGENCY OF THE YEAR 2022 This year, Dix Sept Paris is proud to win the Brand Content Agency of the Year 2022 award! This award recognizes the quality of our recent communication campaigns (cf: Chloé Parfums, Boss Parfums, Eau Thermale …
Luxury, once synonymous with exclusivity, refinement, and discretion, is in crisis. Luxury brands have succumbed to the temptation of mass production, offering lower-cost products that dilute their value and identity. This relentless pursuit of growth has weakened the very essence of luxury, leading to a profound rethinking of the sector. In 2025, it is time …
