If there is one story that perfectly illustrates how intuition, community, and culture can shape a global beauty phenomenon, it’s the journey of Marianna Hewitt, co-founder of Summer Fridays.In this interview Marianna Hewitt Summer Fridays, recorded live from Los Angeles, we explore the “aha moment” that sparked the brand, the rise of the iconic Jet …
Posts by Wilfried Klucsar
At Dix Sept Paris, we help visionary founders create beauty brands in the Gulf — blending Parisian creative excellence with the cultural richness of the Middle East. From Dubai to Riyadh, a new generation of entrepreneurs is shaping what modern beauty means: authentic, inclusive, and deeply connected to heritage. We believe that the future of …
What does it take to keep a 100-year-old brand at the cutting edge of culture?In this episode of Visionary Minds, Wilfried sits down with Trisha Ayyagari, Global Brand President of Maybelline New York, for a conversation about resilience, reinvention, and the future of beauty. From its roots in New York City to its presence in over 120 countries, …
How to Build a Luxury Brand Community: From 0 to 1.2M Followers?What does it really take to build a community that sticks — not just follows? In this powerful first Carte Blanche of the summer, Sophie Blowfield, former brand and social strategist at Charlotte Tilbury, Hourglass, Alo Yoga and more, reveals the mindset behind scaling …
What are the 5 best luxury creative Agencies in Dubaï? Let’s take a step back. Why would your luxury brand need a top-tier agency in Dubai in 2026? What are the 5 best luxury and creative agencies in Dubaï?Because the UAE is no longer just a destination; it’s a global hub for high-net-worth individuals, concept retail, …
5 Shows Every Global CMO Should Stream What are the 5 best luxury and marketing podcast in 2026? They say the cobbler’s children go unshod — so before we send you sprinting toward everyone else’s playlists, let’s slip on our own best pair and introduce ourselves properly. In a saturated world of think pieces, trend …
What are the top 5 creative Agencies in India? Why is India the place to build your luxury brand in 2025?Because India is no longer an emerging market—it's a rapidly ascending power in the global luxury, fashion, and beauty industries. With a rising population of ultra-high-net-worth individuals, tech-savvy millennials, and Gen Z consumers hungry for …
What does it really take to build a community that sticks — not just follows? In this powerful first Carte Blanche of the summer, Sophie Blowfield, former brand and social strategist at Charlotte Tilbury, Hourglass, Alo Yoga and more, reveals the mindset behind scaling meaningful communities — and why the number of followers isn’t the …
In a world where diversity budgets are shrinking, inclusive language is under attack, and political pressure is rising — can brands still afford to stand by their values? In this exclusive episode, we sit down with Angela Guy, former Chief Diversity, Equity & Inclusion Officer at L’Oréal North America, and current global advisor for the …
The observation: a ‘cult brand’ in search of a second winde Nike, the world’s leading sportswear brand, appears to be struggling to recapture the momentum that once fueled its success. After a stagnant performance in 2024—where apparel sales reached $13 billion with no growth—many are pointing to a lack of major innovations as the …
