GLOBAL LUXURY COMMUNICATION AGENCY
Dix Sept Paris
Dix Sept Paris is a global luxury communication agency based in Paris, working with luxury, beauty and premium brands across Europe, the US, the Middle East and emerging markets. We combine brand strategy, creative platforms, digital-first campaigns, influence and content production to build desirability at an international scale.
Branding
We create strong, coherent and distinctive brand identities that can establish themselves over the long term in their universe. From defining positioning to building complete brand platforms, we shape visual and verbal narratives that bring meaning, assert a vision and establish a true singularity. Each brand becomes a global experience, designed to inspire and engage.
360° Concepts
We imagine transversal concepts that can live across all touchpoints. Our 360° approach guarantees a strong central idea, deployed strategically and creatively across every format: global campaigns, activations, digital content, retail, events… Every expression becomes a coherent and immersive extension of the brand universe.
Advocacy
We design authentic, relevant influence strategies based on building long-term relationships between brands and their communities. Whether working with ambassadors, talents or opinion leaders, we select and support voices that are aligned with the project’s values, in order to strengthen credibility, amplify reach and generate cultural impact.
Production (TVC, Digital)
We manage end-to-end content production, from TVCs to the most innovative and engaging digital formats. With our network of creative talents, we ensure precise, smooth and ambitious execution. Our obsession: turning strong ideas into powerful images that capture attention and fuel desirability.
AI Studio (ALIA)
ALIA our AI studio explores new aesthetics and the possibilities offered by artificial intelligence to accelerate, enrich and reinvent creation. We develop images, prototypes, visual concepts and unique creative universes, while integrating these tools into a carefully controlled artistic approach. AI becomes a lever to push experimentation, boldness and brand distinctiveness even further.
Revealing a brand’s essence
A luxury communication agency at the intersection of art, fashion and digital
What sets Dix Sept Paris apart from other luxury communication agencies is our ability to bring together the talents who truly shape contemporary aesthetics.
We collaborate with fashion directors, contemporary photographers, visual artists and narrative creators, who have contributed to the worlds of the most beautiful legacy brands and to the identity of iconic DNVBs.
OUR MAISONS
Luxury brands that trust us
We work alongside leading Luxury Maisons and Premium brands that share our vision: singular creativity, controlled aesthetics and a constant search for meaning.
We believe in long-term relationships, mutual trust and artistic excellence that gives rise to powerful, cultural and memorable campaigns.
FAQ
Why choose a luxury communication agency in Paris, now that luxury plays out everywhere?
Because Paris remains the universal language of luxury, even if luxury is no longer written in Paris alone. Its codes, its standards and its eye are recognised everywhere, from Dubai to New York. But today, desire is built on a global scale: on platforms, in culture and within communities. Dix Sept Paris is a luxury communication agency in Paris designed for this new era: Parisian in its standards, global in its playing field.
What is a “digital-first” luxury communication agency?
It is an agency built on a simple observation: desire no longer comes from a beautiful image alone. It is built where audiences actually live: on TikTok, on Instagram, with creators and communities. While part of the market still approaches luxury institutionally, we design brands and campaigns that are native to the platforms, without compromising on aesthetic excellence. This is how Rabanne entrusted us with establishing TikTok as a true business driver.
How do you help luxury Houses stay desirable as luxury changes?
Luxury has changed its rules: new generations expect meaning, culture and conversation, not just prestige. We help heritage Houses rewrite their story and reconnect with contemporary culture. We also support premium brands and fast-growing DNVBs that need a bolder positioning to become lasting brands of desire.
What role does generative AI play in your creative work?
A central one, but never at the expense of the artistic eye. Our generative AI studio dedicated to luxury allows us to explore more creative directions, prototype faster and invent new aesthetics. AI is not a shortcut: it is an accelerator of creativity, led by art directors who know the standards of the greatest Houses.
Can a Paris-based agency support a brand in Dubai, Riyadh, New York or Mumbai?
That is precisely our model. We work with luxury and premium brands across the United States, the Middle East, India, Africa and Europe, with creative direction led from Paris and a network of local talents activated on the ground for each project. We translate each brand’s DNA into the cultural codes of every market, so it remains distinctive locally while building global desirability.